Users viewed graphical information about the mold, placed between them and the screen while seeing themselves in the television as if it was a mirror. ![]() The application was developed for the exhibition and sale of ceramic molds. To this end, this work presents a theoretical framework that explains how users perceive and evaluate the benefits and quality of augmentation with augmented reality through their physical presence, compared to visualizing the same experience through a video. ![]() In this sense, it is important to know how the physical presence of the user in the augmented reality experience can affect the perception and evaluation of the product. Augmented Reality techniques allow the user to visualize part of the real world through a display device by incorporating graphical information into the existing physical information.
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